Modernizing lead capture at events
Live events thrive on connections. Lead retrieval is an essential touchpoint to form connections between exhibitors and attendees. In order to improve the exchange experience, we worked on the redesign of XPress Leads – a mobile app to easily scan attendee badges or QR codes, facilitating quick and accurate lead capture.
Project
XPress Leads
Year
2024
Deliverable
Mobile App
Skills
Product Design, UI/UX
Background
The Lead Retrieval app was initiated in response to the growing need for more efficient lead retrieval solutions at events. Exhibitors were struggling with an outdated app that didn't fulfill all their requirements. The existing solution was clunky, missing key features, and failed to provide a seamless experience for lead capture. Recognizing this gap, our team collaborated with Convention Data Services to create a modern, user-friendly mobile app that would streamline the lead capture process and enhance the overall event experience.
Role
As the lead product designer for the Exhibitor team at Convention Data Services, I was responsible for the full redesign of the mobile app interface.
Problem Analysis
User Research
UX/UI Design
Feature Implementation
User Testing
Collaboration
Highlights
