The feedback framework

Whether presenting a design, brainstorming an idea, or mentoring a teammate, feedback is the best tool we have to move work forward. But not all feedback is created equal.

Too often, it gets stuck at the surface level: nitpicks about spacing, color, or copy. It’s hard to strike a balance between it being too vague (it doesn’t feel right), or overly prescriptive (make the button blue).

After years of running and participating in design critiques, I’ve found that the most valuable feedback comes from asking three core questions:

1. Is this directionally correct?

Start with alignment. Does the design align with the overall goals, user needs, and business strategy? Are we solving the right problem in the right way?

This question keeps the conversation focused on strategy before getting caught up in tactics. If the direction is off, the details don’t matter — yet.

2. What might be missing?

Great design anticipates blind spots. This question invites curiosity: what edge cases are we missing? Are there any gaps in context, constraints we haven’t considered, or assumptions we’re making?

By identifying what’s not there, you create an opportunity to iterate on a more resilient design. It builds confidence that the solution will stand up to any scenario.

3. Where can we push this further?

With a solid foundation, this question opens up possibility: how do we take it to the next level? What opportunities haven’t been explored?

This might mean refining an interaction, sharpening the message, or exploring a bolder visual treatment. It’s not just about what’s wrong — it’s about what’s possible.

I’ve found that having a simple framework like this makes feedback sessions way more productive.

They help the person giving feedback stay clear and intentional. And gives the person receiving it a structure to process and act on what they hear. When both sides know the shape of the conversation, it’s easier to ask the right questions, and get better answers.

Try it out in your next critique or review. You’ll find it not only improves the work — but makes the entire feedback process faster, clearer, and more collaborative.